“Department stores have begun to understand what they need to do in the new retail marketplace,” said Chris Donnelly, a partner at consulting firm Accenture Ltd.’s retail division. “They’ve started to kind of change the overall shopping experience to make it more current.”
 
“One theory is that young people are returning after being disappointed by specialty retailers. At department stores they find fashionable private-label brands and DJs spinning music to welcome them.”
 
“We are providing teens with two things they really love–fashion and music,” says Anne Zehren, publisher TEEN PEOPLE. “Rock `N Shop is a unique way for TEEN PEOPLE to blend music and fashion–two things we are an authority on–in a way that makes back-to-school shopping fun for teenagers.”
 
“I think it just gets you in the shopping spirit.”
 
“…that’s because good DJs do more than just spin records. They actually make sales.”

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